Logo & Branding for Heard Executive

Heard Executive specialise in corporate memberships for executives in London, whatever that means. 

As a start-up they were referred to Mass Appeal Designs when they required a unique & custom logo design for their business.

The job took 3 rounds of concepts to settle on a design, we were trying to encourage the client to go with a simple logo as opposed to the bevel/shadow web 2.0 style log they initially required.

After a few variations and seeing their logo in context we settled on these final logo designs.